Everywhere you look online at the moment companies and so-called online marketing experts are offering cheap SEO packages, starting at ridiculous prices, and promising number 1 rankings in the time it takes to blink twice. These snake oil charmer’s are damaging a serious, reputable industry causing uncertainty and mistrust.
So you own a small local business doing reasonably well, but you want to make the next step. You have a website, but your clients and prospective clients can’t find you on the net, sound familiar? You enlist the services of a search engine marketing expert, who promises page 1 rankings after showing you a range of cheap SEO packages he supplies, and you happily agree because it’s well within your marketing budget. In fact, it’s far more affordable than the ads you place every week in the local newspaper, so what the hell.
The problem is this, if you pay peanuts, you get monkeys, or to put it another way, in life you get what you pay for! Quite often in life and business when you take the cheapest option, it ends up two, three, even four times more expensive in the long run. And investing in low cost search engine optimization bundles may well come back to bite you in the pocket.
This doesn’t mean that every consultant or agency offering cheap SEO packages is a con artist, far from it, but all men are not created equal. The guys that are offering dirt cheap SEO are either using outdated practices, or dark arts techniques that will get your website banned or de-indexed by Google.
This is why it takes months to see your rankings change, if at all. If an SEO consultant says, “the reason he can’t improve your rankings is because you need to get thousands of backlinks”, he is not a good SEO. If your consultant says, “you need lots of backlinks all with your keyword or keywords as the anchor text”, then he is not a good SEO.
Affordable search engine optimization bundles must and should be customized. Each SEO campaign developed by a professional consulting expert, ought to be specifically tailored for the business and clients represented. A bespoke strategy that reflects the uniqueness of the company’s identity, position, and branding, not a one brush suits all approach.
To achieve results with search engine marketing on a low cost budget, your SEO expert will take many elements into consideration, when developing a strategy for your local business. If your professional, is truly a professional who knows the game, they will first of all review your website, analyze if and what changes need to be made. They will also analyze your market and industry, including competitors. Any SEO that does not follow this type of process should be avoided.
The bottom line here is this: really cheap SEO packages are not all they’re cracked up to be. Doing SEO effectively takes hours of painstaking work, anyone who says they can produce it for a few bucks a month, is never going to produce the results you desire.